Offer & Audience Strategy
We identify the offer, audience, and platform combination most likely to attract prospects who actually convert into customers — not just cheap leads.
Ads That Fill Your Calendar, Not Just Your Impressions
Lead Gen PPC That Helps You Target. Capture. Convert.
We build paid campaigns across Google, Meta, and LinkedIn engineered to generate qualified leads — calls, form fills, and booked consultations — not just clicks.
Qualified leads — calls, form fills, and booked consultations
Campaigns across Google, Meta, and LinkedIn built for lead quality
A PPC Agency That Builds Systems, Not Checklists
Most agencies running lead gen ads optimize for the cheapest cost per form fill and call it a win. We build a system instead: one that tracks what happens after the form is submitted — whether the lead was qualified, whether it turned into a sale — and feeds that data back into targeting and bidding, because a cheap lead that never closes is more expensive than an efficient one that does.
X,XXX+Qualified Leads Generated via Paid Ads
XX%Average Reduction in Cost Per Qualified Lead
X,XXX+Landing Pages Built & Tested
XXX%Average Improvement in Lead-to-Sale Rate
What's Included in Our Lead Gen PPC Services
Search, Social & LinkedIn Ad Campaigns
Campaigns built across Google Search, Meta Lead Ads, and LinkedIn, matched to where your specific buyers actually spend time and make decisions.
Landing Page Design & Testing
Pages built around a single, clear conversion action, continuously tested to improve form-fill and call rates.
Call & Form Tracking
Full attribution on every lead source — call tracking, form analytics, and UTM tracking — so you know exactly which campaigns are producing results.
Lead Qualification Feedback Loop
A system for feeding sales' assessment of lead quality back into campaign targeting, so budget shifts toward what's actually converting.
CRM Integration & Follow-Up Automation
Leads routed and followed up on immediately, since speed-to-lead is one of the biggest factors in whether a paid lead ever becomes a customer.
Testimonials
Trusted by businesses that need real leads, not just cheap clicks.
★★★★★
"[Client name] saw [specific result — e.g., lower cost per qualified lead or higher close rate] within [timeframe] of working with Arvon Solutions."
[Client Name]
[Business Name / Industry]
★★★★★
"[Client name] saw [specific result — e.g., [specific result]] within [timeframe] of working with Arvon Solutions."
[Client Name]
[Business Name / Industry]
★★★★★
"[Client name] saw [specific result — e.g., lower cost per qualified lead or higher close rate] within [timeframe] of working with Arvon Solutions."
[Client Name]
[Business Name / Industry]
Lead Gen PPC in Action
We've helped businesses across industries turn ad spend into a steady flow of qualified conversations.
Home Services
Home Services
Cost Per Qualified LeadXX% Decrease
Booked AppointmentsXX% Increase
Legal & Professional Services
Legal & Professional Services
Qualified ConsultationsXXX% Growth
Lead-to-Client Conversion RateXXX% Increase
B2B / SaaS
B2B / SaaS
Sales-Qualified Leads from Paid Ads+XX% Increase
New Opportunities Generated Monthly+XXX
Start Generating Leads That Actually Close
Every business running lead gen ads is asking the same question — are these leads actually worth what we're paying for them? We've managed lead gen PPC across industries, from home services to legal to B2B, each with a different sales cycle and a different definition of a qualified lead. The platforms and offers change, but the goal stays the same: a lower cost per qualified lead, and a sales team that isn't wasting time on the wrong ones. A free consultation is the fastest way to see exactly where your current lead gen ads are losing quality or wasting budget. There's no obligation — just a clear picture of what it will take to fix it.
Get StartedGrow Your Business With Marketing That Works
Campaigns Built to Deliver Qualified Leads
Our team doesn't optimize for cheap form fills alone. Every campaign is built around lead quality data, improving the number that actually matters to your sales team.
Fewer, Better Leads Beat More, Worse Ones
A smaller volume of well-qualified leads almost always outperforms a flood of unqualified ones. We focus on the leads worth your sales team's time.
Stay Ahead of Rising Costs Per Lead
Auction prices and audience fatigue shift constantly. We monitor performance continuously so a rising cost per lead doesn't quietly eat into your pipeline economics.
Smarter Leads, Not Just Cheaper Ones
A Low Cost Per Lead Means Nothing If the Leads Don't Close
Platform automation is very good at finding you the cheapest possible form fill — which isn't always the same as finding you a qualified prospect. Arvon Solutions layers lead scoring and post-conversion tracking on top of platform bidding tools, so campaigns optimize toward leads that actually turn into revenue, not just the ones that are easiest to capture.
See Our PPC PackagesQuality Over Volume
We layer lead scoring and post-conversion tracking on platform bidding so campaigns optimize toward revenue, not cheap form fills.
Lead scoring on top of platform bidding tools
Campaigns optimize toward leads that turn into revenue
Post-conversion tracking feeds back into targeting decisions
What Is Lead Gen PPC?
Lead gen PPC is paid advertising specifically designed to capture contact information or booked consultations from potential customers — through forms, calls, or scheduling tools — rather than driving a direct product purchase. It relies heavily on offer strength, landing page clarity, and fast follow-up, since a captured lead is only valuable if it's followed up on quickly and qualifies as a real prospect.
Start My CampaignKey Factors That Influence Lead Gen PPC Performance
Several elements shape whether your ad spend produces leads worth having. We strengthen each of these through ongoing campaign work.
Offer Strength
A compelling reason for the right person to take action right now
Audience Targeting
Reaching people who match your actual customer profile, not just anyone nearby
Landing Page Clarity
A single, obvious next step with no distractions or confusion
Speed to Follow-Up
Fast response times that dramatically increase lead-to-sale conversion
Call & Form Tracking
Accurate attribution so you know which campaigns are producing real results
Lead Qualification Feedback
Sales insight on lead quality feeding back into targeting decisions
Project Timeline
Initial Research
Phase 1
- Offer and audience research
- Competitor and platform analysis
- Tracking and attribution audit
- Onboarding
Foundation & Setup
Phase 2
- Landing page build or optimization
- Call tracking and CRM integration
- Campaign structure and account build
Campaign Launch
Phase 3
- Ads go live across Google, Meta, and/or LinkedIn
- Initial testing across offers and audiences
Optimization & Analysis
Phase 4
- Ongoing bid and budget optimization
- Monthly check-ins with a dedicated strategist
- Lead quality and cost-per-lead reporting
- Access to a live reporting dashboard
Scale & Refine
Phase 5
- Budget reallocated toward highest-performing, best-converting campaigns
- Continuous testing to lower cost per qualified lead
Frequently Asked Questions
How is Lead Gen PPC different from your standalone Lead Generation service?
Lead Gen PPC is specifically the paid advertising engine — Google, Meta, and LinkedIn campaigns built to capture leads. Our broader Lead Generation service can also include organic and content-driven channels alongside paid ads for a full-funnel approach.
How quickly will I start getting leads?
Paid lead gen campaigns can start producing leads within days of launch, though identifying which leads are truly qualified — and optimizing cost per qualified lead — typically takes 4–6 weeks of data.
What counts as a "qualified" lead in PPC?
It depends on your business, but generally a qualified lead matches your target customer profile and shows real intent, not just curiosity. We define this with you before launch, so campaigns are measured against your actual sales criteria.
Which platforms work best for lead gen ads?
It depends on your industry and buyer — Google Search often works well for high-intent searches, Meta for broader reach and retargeting, and LinkedIn for B2B decision-makers. We recommend a mix based on where your buyers actually are.
How do you measure success for Lead Gen PPC?
Lead volume is a starting point, but we track cost per qualified lead and lead-to-sale conversion rate — because a cheap lead that never closes costs you more than an efficient one that does.
Read Our Reviews
★★★★★
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★★★★★
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★★★★★
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Get Started With Arvon Solutions
Get a free audit that shows exactly where your lead gen ads are losing quality, wasting budget, or falling behind on follow-up.
Get Your Free Lead Gen PPC Audit